Sponsorship

Fruitmasters' sponsorship policy is chiefly directed at supportive activities in the trade channels. Fruitmasters is also involved in other methods of sponsor activities.

Holland Produce Promotion
Fruitmasters works within the Holland Produce Promotion organisation (AGFPN) together with other parties in the fruit and vegetable sector. Holland Produce Promotion is the marketing and communications office for Dutch manufacturers of potatoes, vegetables and fruit. Holland Produce Promotion wishes to promote the use of potatoes, vegetables and fruit in The Netherlands and abroad through campaigns, awareness and promotional activities. This aim is achieved through advertising, promotional activities, PR, education and public relations. For more information see fruit and vegetables.

Sponsoring
To honour its origins and in recognition of a duty to social commitment, Fruitmasters sponsors three events. These three events also share a strong affinity with fruit. For instance, Fruitmasters sponsors the Fruit Parade in Tiel, which has taken place every year since 1961 in the second weekend of September.
At the same time, a free music festival is also staged in Tiel Appelpop. Fruitmasters is the main sponsor of this event. Thirdly, Fruitmasters also supports the Red Cross Blossom Tour. This is an annually organised walking event held in the Betuwe region. The start and finish line are on Fruitmasters' premises.