Fruitmasters Fruit Experience

In 2007 Fruitmasters launched the Fruit Experience project. The purpose behind this project is to bring consumers closer to the fantastic product fruit. One way of doing this is allowing consumers to experience fruit in a way that encourages a more positive perception of the product. Tools that can help in this aim are, for example, information and fruit tastings. To promote fruit, the Fruit Experience already attended a number of large events such as Fruit Parade, the Red Cross Blossom tour and various fruit focussed trade fairs. The central message is that fruit is not only healthy, but also bursting with flavour. In other words, enjoy the Fruit Experience!

Website Fruit Experience
To create a virtual gateway to the project, Fruitmasters has launched a dedicated website - http://www.fruitexperience.nl/. Visitors to the site are engulfed in a true fruit experience that includes delicious recipes, interesting tips about fruit, special savings actions from Fruitmasters, information for school children and students for assignments and of course loads of fun & downloads. Using the various features embedded in the website, Fruitmasters can give consumers an online fruit experience. The website is interactive, so visitors can not only download recipes, but also post their own favourites on the site for others to enjoy. The colourful, fresh and fruity style of the website gives an added impulse during this interactive experience.

Fruitmasters Fruit Experience
Deilseweg 7, 4191 NX Geldermalsen
Postbus 222, 4190 CE Geldermalsen
The Netherlands
T 0031 - (0)345 - 578 800
F 0031 - (0)345 - 578 832
E info@fruitmasters.nl
I www.fruitexperience.nl