About Fruitmasters

At the very heart of the Netherlands, the Betuwe region, surrounded by countryside filled with hundreds of acres of blossoming orchards, is the home of the Royal FruitmastersGroup. Fruitmasters is a marketing organisation of 600 affiliated fruit growers. It is headquarted in Geldermalsen. In this capacity, Fruitmasters coordinates and organises the marketing of its members' fruit, nationally and internationally. Fruitmasters supervises the stages the fruit passes through - from the orchard right up to the moment it is purchased by consumers. From grading and packaging up to marketing and shop floor presentation.


Royal FruitmastersGroup in Geldermalsen.